Marketing Your Fiber Products

Shave 'Em to Save 'Em Initiative

Are you a shepherd who doesn't know how to sell your wool?

Are you a fiber artist who is thinking of turning your passion into a business?

Have you already started a fiber business but need to increase sales?

Whether you call yourself a shepherd, a sheep breeder, a fiber artist, a fiber worker, or a fiberista, wool—in all its diverse forms—can enrich your life. This course focuses on connecting and creating better communication between the people who produce wool and those who use it, in all its multiple varieties.

Whether you are a shepherd or a fiber artist, you can increase the value of wool with each step of processing. You'll discover how the price of wool increases from a raw fleece to washed fleece to roving to yarn and then to finished garments and other products.

Most people immediately think of Etsy when it comes to handmade or homegrown products, but there are so many marketplaces available, from individual websites or farm stores to farmers markets and retail stores. Whether you’re selling or buying, we’ll help you find channels to locate what you need.

Having a successful business is all about relationship marketing. And no, you can't just ask your neighbor's teenager to handle your Facebook page. Learn the pros and cons of the various social media outlets, as well as how to use them to increase sales, find supplies, or even just engage in informative dialogue and build relationships.

Your Instructor

Deborah Niemann
Deborah Niemann

Deborah Niemann started raising Shetland sheep in 2003 and selling their wool online and in person at fiber shows, as well as conferences and farmers markets. She is the author of six books, including Homegrown and Handmade, and also happens to have a masters degree in communication and especially enjoys online communication and social media.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
How are you able to offer this course for free?
This course is part of the educational component of Shave 'Em to Save 'Em, which is a grant-funded program of The Livestock Conservancy, which is a 501(c)3 non-profit. Our goal is to educate shepherds about their wool and wool preparation so that they can get a better price for it. If it is profitable for a shepherd to raise the sheep on our Conservation Priority List, then those breeds are less likely to become extinct.

Get started now!