Ensuring Their Future - Conservation Planning for Breed Organizations

Cultivating Leadership for Breed Organizations

Welcome to Ensuring Their Future: Conservation Planning for Breed Organizations, part of The Livestock Conservancy's Cultivating Leadership for Breed Organizations series.

Breed clubs, organizations, and associations are an important part of successful conservation. A well-functioning breed organization has the ability to unite owners around a common cause to support the animals they love and ensure they are around for future generations.

The Cultivating Leadership for Breed Organizations webinar series focuses on what it takes to develop a strong foundation upon which an organization can function and handle any problems that may present themselves. Courses in this series include:

  • Articles of Incorporation and By-laws
  • Managing Membership
  • Recruiting and Managing a Board of Directors
  • Accountability & Transparency
  • Internal & External Communications
  • Risk Management
  • Herd Book Registry/Management
  • Civil Communications
  • Strategic Planning
  • Conservation Planning

In this course, Ensuring Their Future: Conservation Planning for Breed Organizations you will learn the importance of a creating and utilizing a breed conservation plan, key elements, the planning process including: who to include, what to include, and measuring success and accountability. Breed longevity depends on breeders and breed associations to plan for their future! This course will challenge you and your organization to tackle the big work of goal identification, long-range planning, plan implemntation and monitoring, and evaluation. This course will help you make the most of your breed while preserving valuable genetics.


Presenters include:

Dr. Alison Martin, Program Director, The Livestock Conservancy, was formally educated in breeding and genetics at Virginia Tech, where she specialized in the genetics of disease resistance in poultry. Alison joined The Livestock Conservancy in 2011, and has been honored to work extensively with breed organizations. Dr. Martin has also written articles, scientific papers, and presented to all types of breed associations and small farm audiences about breeding, selection and genetics. And while leading Livestock Conservancy staff in developing conservation strategies, she also developed breeding plans for individual breeds of sheep, goats, pigs and poultry.

Dr. Charlene Couch, Senior Program Manager at The Livestock Conservancy, holds a Ph.D. in Zoology, and her career has been focused on genetics and conservation. In her work at the Conservancy, Charlene help breeders and breed associations with their breeding strategies, herdbook analysis, and DNA testing projects. Charlene also help breeders and breed associations access genebanking resources, and she enjoy providing general education for new or aspiring heritage breed farmers. Dr. Couch co-authored "Advanced Reproductive Technologies for Equine Breed Conservation" and "Managing Breeds for a Secure Future, 3rd edition."

Dr. Phil Sponenberg, Technical Advisor for The Livestock Conservancy, is a retired professor of pathology and genetics at the Virginia-Maryland College of Veterinary Medicine. He has served as technical consultant for The Livestock Conservancy since 1978, soon after its founding. He has published books and refereed papers on breed management, genetics, and veterinary pathology. He continues to actively participate in the management and expansion of several breed on TLC’s Conservation Priority List.

The Livestock Conservancy is America's leading organization working to protect more than 150 heritage farm breeds, including livestock and poultry, from extinction. Learn more about rare breed conservation at LivestockConservancy.org.

The Cultivating Leadership Initiative helps breed associations, clubs, and registries establish and achieve high standards of operation for longevity and continued success. Thriving organizations save more livestock and poultry. The Cultivating Leadership Training Series also aligns with general best practices and is especially beneficial to officers and leaders of breed associations and clubs.



Banner photo of a American Milking Devon courtesy of Jeannette Beranger


Your Instructor


The Livestock Conservancy
The Livestock Conservancy


The Livestock Conservancy is America's leading non-profit dedicated to saving rare breed livestock and poultry from extinction.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What is the Cultivating Leadership Initiative?
The Livestock Conservancy launched the Cultivating Leadership Initiative to help breed associations, clubs, and registries establish and achieve high standards of operation for longevity and continued success. Thriving organizations save more livestock and poultry. Components of the Cultivating Leadership Initiative include a Breed Organization Accreditation Program, Breed Organization Training, and Pedigree Registration Services. These programs are available to breed cubs, associations, and registries as optional services. Organizations may adopt whichever building blocks are most needed to address their own situation.

Get started now!