Managing External Communications
Cultivating Leadership for Breed Organizations
Welcome to Module 6 of our Cultivating Leadership Training Series. During this module we will discuss how to manage your organization's external communications.
Module 6 will help breed organizations understand why effective communication is such a vital function for the success of the organization. This first module of a two-part series covering communications will help breed organizations become familiar with key external audiences and the best ways to communicate with them. External communication strategies are key for the recruitment of new members, donors, supporters, and reaching the general public. The module will also address common communication-related issues that breed organizations experience and how to mitigate them.
The Cultivating Leadership Initiative helps breed associations, clubs, and registries establish and achieve high standards of operation for longevity and continued success. Thriving organizations save more livestock and poultry. The Cultivating Leadership Training Series also aligns with general best practices and is especially beneficial to officers and leaders of breed associations and clubs.
Banner photo of a Hog Island sheep courtesy of Peter Kasmala
Your Instructor
This course is taught by Jeannette Beranger, Judy Brummer, and Brittany Sweeney.
Jeannette Beranger is the Senior Program Manager for The Livestock Conservancy and has 30+ years’ experience working as an animal professional in zoological and non-profit institutions. She uses her knowledge to plan and implement breed conservation programs for the Conservancy. She is an active lecturer, writer, and photographer. She is co-author on the best-selling books An Introduction to Heritage Breeds and Managing Breeds for a Secure Future. Recently she was named one of Country Women Magazine's "45 Amazing Country Women" for her work in conserving endangered breeds, and as one of the Grow Network’s “Top 14 Women Leading the Natural Food Movement.” At home she practices what she preaches and maintains a heritage breeds farm with a focus on critically endangered breeds.
Judy Brummer has been involved in the Rocky Mountain Horse Association (RMHA) for more than 10 years. She has served on several committees, as a Director of Examiners, and as President for 6 years. She also assisted in the establishment of the Rocky Mountain Horse Foundation and became a member of their board. Judy has traveled across the United States and overseas as a representative of the RMHA and the Rocky Mountain Horse, and was inducted into the Charles Kilburn Society, an honorary society recognizing individuals who have made a significant contribution to the RMHA and the Rocky Mountain Horse breed.
Brittany Sweeney is the former Communications Manager at The Livestock Conservancy. She is now a Marketing Coordinator at North Carolina State University and a freelance Marketing and Communications consultant. She has a background in journalism and more than a decade of experience in the communications industry.
The Livestock Conservancy is America's leading non-profit dedicated to saving rare breed livestock and poultry from extinction.